Small by design.
Serious by habit.

Our story

We got tired of
watching good
work get diluted.

Both of us spent a decade inside agencies where the pitch team and the delivery team were different people. The strategy changed in the handoff. The design got flattened in the build. The deadline moved, and the thing that got cut was always the part that would have made it work.

So in 2015 Maya Okafor and Theo Lindqvist started a studio with one rule: whoever sells the work builds the work. Eleven years later we've shipped 148 projects under that rule, and the client list is mostly people who came back.

We work across brand, web and product because those problems are never cleanly separated in practice. A new website usually reveals a positioning problem. A product launch usually needs a brand system underneath it. Keeping all of it in one room is the only way we've found to avoid solving the wrong half.